This is a sample module published to the sidebar_top position, using the -sidebar module class suffix. There is also a sidebar_bottom position below the menu.
This is a sample module published to the sidebar_bottom position, using the -sidebar module class suffix. There is also a sidebar_top position below the search.
Marketing your business is about the ways and means of letting potential customers know about your business. The scale and scope of marketing depend upon the business size.
Which of the following reasons for marketing are true for you:
To let my customers know about the name, location, product or service, price, and exceptional features of my business
To invite customers to visit my place of business
To develop an interest in my business
To please my customers
There are different ways to get your business known. These are called marketing channels. The tables below describe the common channels. I will choose marketing channels for my business and record notes about my business needs.
Social Media and Website
Examples
Advantages
Important Points
Facebook
Instagram
What's App
Twitter
YouTube
Website, etc.
Most social media site are free
Canadians like to buy online
Youth like social media
Using social media does not require high computer skills
Websites provide information to all potential customers
Requires regular updates
Must have most updated information
Business Signboards
Examples
Advantages
Important Points
Shop billboards
Roadside board
Display Advertisement
Attract walk-in customers
Provides identity to the business
Wrong placement can confuse customers
Permits from the City of Calgary are needed
There is a regular fee, which is approximately $100 - $1,500 per month
Keep the signboard designs simple and readable
Flyers, Business Cards
Examples
Advantages
Important Points
Flyers and business cards at the business for customers to take for free
Flyers and business cards for door-to-door distribution
Customers like to have something to read
The message goes directly to the customer
Dedicated time or cost is required for distribution
Competitors may have already been using this way of marketing
Customers may not pay attention to the information
Approximate cost of 500 business cards is $20, for 100 flyers, the cost is approximately $30
Radio Advertisements
Examples
Advantages
Important Points
There are about 28 different radio stations in Calgary
Radio listeners are attentive and retain information
In Calgary, the cost of making one radio advertisement is between $300 - $1,000
The monthly airtime cost of radio advertisement is between $1,200 - $10,000
Newspaper Advertisements
Examples
Advantages
Important Points
There are 9 major newspapers publishing daily, weekly, and monthly in Calgary
Readers are mostly middle-aged to elderly
People read newspapers in the morning when they are active and alert
In Calgary, the printing cost of a newspaper advertisement is from $1,000 - $6,000 for one day
Word-of-Mouth, Networks, Events and Trade Shows
Examples
Advantages
Important Points
Happy customers tell others about a good product or service. Good customer service can become good marketing
The City of Calgary and private companies organize trade shows and events. See Links to Important Websites section
Business owners network within their own communities or at conferences and events
Strong social networks are important to build your business through word of mouth
Trade shows help you understand the industry for which your product or business is related
Participate in trade shows and events where new customers can be found
Other Ways to Market
Quality
Accessibility
Promotions
Always keep the quality of your product or service higher than your competition
Run the business from a place people can easily find and enter
Decide whether to give gifts, samples or discounts such as buy one get one free offers or free shopping bags
